How to Refer Someone to Us (and Why It Matters)
- Jan 22
- 3 min read
One of the greatest compliments we receive is when someone introduces us to a friend, family member, or neighbor. Over the years, many of you have said some version of“I’d love to send someone your way… what’s the best way to do that?”
We wanted to answer that in one place that’s easy to point to and reference.
Why we work by referral
Our business has grown almost entirely through referrals, and that’s not by accident. When someone is introduced to us by a person they already trust, there’s a kind of openness that’s built in from the start. They trust you, and because of that, they’re more willing to trust us.
That doesn’t mean we take trust for granted, it’s quite the opposite. We work hard to earn it every step of the way. But we’ve found that referrals allow the work to be more relationship-focused rather than purely transactional. Conversations tend to be more honest, timelines can unfold more naturally, and there’s more space to listen, plan, and take things one step at a time.
Who is a good person to refer?
If someone in your world falls under one of these categories, they’re a great fit. They don’t need to be “ready.” Some of our longest-standing relationships began with a single question and unfolded over years.
They’re thinking about buying or selling (now or someday)
They’re curious about what their home might be worth
They’re downsizing, upsizing, or relocating
They’re navigating a trust, probate, or family transition
They’re exploring real estate as a long-term investment
They’re simply needing a trusted sounding board
How to make an introduction
Step 1: Ask permission.
“Would you be open to me introducing you to our real estate team? They’re thoughtful, low-pressure, and great to talk things through with.”
Step 2: Make an introduction. A three-way text or email between you, the person you're introducing, and us is often easiest.
“I wanted to introduce you to Mike & Erin Maloney. They’re the real estate team we trust. I’ll let you all take it from here.”
Other ways to refer
There’s no right way. Whatever feels natural to you is perfect.
Text us their name and number (with permission)
Share our email or website – team@mymaloney.com | www.mymaloney.com
Send them our Instagram – @mymaloney
Or simply say, “Call Mike & Erin – they’ll take good care of you.” – 626.222.8081
What happens on our end
Your referral is an extension of your trust, and we treat it that way. When someone is referred to us, we:
reach out kindly
lead with listening
respect timing and readiness
avoid pressure or urgency
focus on clarity, not convincing
If they’re not ready yet
That’s often the best place to start. A referral doesn’t mean “make a move now.” It simply means, “Talk to someone who will meet you where you are.” Some of our favorite stories began with:
a casual question
a long pause
a conversation that resurfaced years later
We don’t take lightly the fact that you trust us with your homes, your people, and your stories. If someone you care about needs real estate guidance, we’d be honored to be part of that conversation. And if you ever want to talk something through yourself, of course we’re always here for that too!
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